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mercredi 15 juin 2016

The Growing American Food Network

By Scott Nelson


This is a basic cable and satellite television channel that was operates both in the and other parts of the world airing food and cooking related programs . It was among the first international television channels that had programs related to cooking. The American Food Network has been having an increasing viewing and by 2015 America alone had over 96 million viewers.

Having been formed in 1992, with its original brand name being the TV Food Network, which changed to what is known as today, this channel is owned by two corporate partners. Scripps Network Interactive owns 70% of it while Tribune Ventures Owns the remaining 30% through Scripps handles much of the day to day management.

In ensuring that they tap the maximum out of their targeted audience, they opted to have two different categories of their programs. One is the Food Network in the Kitchen, which is only aired during the day that is directly related to foods and cooking. Also, there is the Night time show aired at night involving exceptional entertainment food related programs.

The programs aired are very exciting and captivating ensuring there is an increasing audience. There are a series of programs that aired during the day as mentioned earlier. They are hosted by chefs who have a good reputation for their kitchen skills. They usually showcase their cooking skills for different foreign recipes and even the various ways of preparing the most common meals.

Also, there are programs that are hosted by special chefs who can showcase their skills in preparing the standard types of foods using different techniques. Since all the views are households, such programs have enabled them to make the ordinary food kinds that they eat to be more appetizing after eating them for long.

The viewers of their programs have been changing over the years with most of those watching them these days not interested in cooking the meals but because of their like for healthy foods. This is why the management opted to increase the number of other food-related programs which are aimed at entertainment and not cooking which are the ones aired at night.

Of the many entertainment programs aired, cooking competition programs are the most watched. In most cases it involves several cooks who have are expected to prepare a food kind of their choice using the ingredients that will be provided for fixed periods of time. A selected jury is there to give a verdict of who was the best and receives a prize.

Since the competition programs are the bestselling, their number has steadily been on the rise with 2 in 2005 to 16 in 2015. Programs like this, Star Guy, Guys Grocery Games just naming a few have continued to add more fans with time. This has increased the market for the channel hence increasing the annual profits that are made making it the most profitable channel.

This channel also airs reality shows related to food and cooking and also documentaries majoring the same theme. As though this is not enough, this television channel established a video game for their young fans known as Cook or Be Cooked directly related to cooking. There are also several sister channels that are related to Food America increasing their market and eventually their continued rise in the industry.




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