Trade shows and events are a great way to get new prospects and network connections. These kinds of occasions are the best time to make a great first impression. The most common way businesses do this is through swag. First impressions do not last, but when they have a souvenir remembering the event, it is hard not to make it last.
Swag done right can be the difference between a productive trade show and one that would not even make a dent in your business. Having a well designed custom trade show swag is guaranteed to keep your brand in the minds of many. And for good reason too, since nothing can be better than a reliable company that gives away cool free stuff.
Just to be clear, swag is a term used for the things that companies give out during trade shows. This is a form of advertising that usually shows the branding of a certain company. This form of advertising has quiet the investment but the prospects it can give can mean great returns. This can either be a tshirt, stickers, mugs and so on.
There are tips and tricks that can help you maximize this chance for exposure, with the swag you hand out to people. When giving out these items with your label on it, make sure the date and the name of the event is not written in there. This helps you save money in case not everything gets cleared from the table. That way, the items can be reused for another event.
The object that is meant to be given away needs to show the purpose of the brand, without it being overbearing. Choose something that in a way, represents the solution the company can offer its prospects. This is not as easy as it sounds, which is true to all types of design.
There are two main factors to consider when choosing which item you should give away. First would be practicality and then uniqueness. This makes the swag not trivial and would make people less likely to throw it away. Probably the most common ones that get given away would be pens, since everyone should really have a pen at all times. Apart from that tote bags, jugs, key chains are also popular choices.
The durability of the item says a lot about the company. Not having long lasting things can say that you are skimping on what you give your possible customers. This may leave a bad impression to prospects. Look for a compromise between price and durability of the item. Swag is often known for being disposable and short lived. These are some adjectives that you would not want your customers to associate you with.
Even when these items are meant to be cost effective, they still need to be durable. If your swag does not function as it should and is defective, this can leave a bad taste in whoever got the item. Also consider your booth location, if you are running out of ideas. The location can give you an idea of what the event goers may realized they need when they see your stall. Like tote bags for booths near the entrance where they can put in their loot as they go around.
Since the whole effort of giving away free stuff is a matter of advertising, try to put in a call to action. This could be a free quote on a service or something with promotional value. One last tip, avoid putting in event specification on the swag, like dates and venues. It is likely that if not everything can be distributed, at this way, you can reuse the ones that have not been given out.
Swag done right can be the difference between a productive trade show and one that would not even make a dent in your business. Having a well designed custom trade show swag is guaranteed to keep your brand in the minds of many. And for good reason too, since nothing can be better than a reliable company that gives away cool free stuff.
Just to be clear, swag is a term used for the things that companies give out during trade shows. This is a form of advertising that usually shows the branding of a certain company. This form of advertising has quiet the investment but the prospects it can give can mean great returns. This can either be a tshirt, stickers, mugs and so on.
There are tips and tricks that can help you maximize this chance for exposure, with the swag you hand out to people. When giving out these items with your label on it, make sure the date and the name of the event is not written in there. This helps you save money in case not everything gets cleared from the table. That way, the items can be reused for another event.
The object that is meant to be given away needs to show the purpose of the brand, without it being overbearing. Choose something that in a way, represents the solution the company can offer its prospects. This is not as easy as it sounds, which is true to all types of design.
There are two main factors to consider when choosing which item you should give away. First would be practicality and then uniqueness. This makes the swag not trivial and would make people less likely to throw it away. Probably the most common ones that get given away would be pens, since everyone should really have a pen at all times. Apart from that tote bags, jugs, key chains are also popular choices.
The durability of the item says a lot about the company. Not having long lasting things can say that you are skimping on what you give your possible customers. This may leave a bad impression to prospects. Look for a compromise between price and durability of the item. Swag is often known for being disposable and short lived. These are some adjectives that you would not want your customers to associate you with.
Even when these items are meant to be cost effective, they still need to be durable. If your swag does not function as it should and is defective, this can leave a bad taste in whoever got the item. Also consider your booth location, if you are running out of ideas. The location can give you an idea of what the event goers may realized they need when they see your stall. Like tote bags for booths near the entrance where they can put in their loot as they go around.
Since the whole effort of giving away free stuff is a matter of advertising, try to put in a call to action. This could be a free quote on a service or something with promotional value. One last tip, avoid putting in event specification on the swag, like dates and venues. It is likely that if not everything can be distributed, at this way, you can reuse the ones that have not been given out.
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