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mercredi 6 septembre 2017

Can A Long Island Advertising Agency Utilize Linkedin Native Video?

By Rob Sutter


Native video is nothing new - Facebook, for example, has made it a staple in its own right - but now LinkedIn can say that it has joined the fray. The largest social media network for professionals recently unveiled this new feature. What it should do, more than anything else, is make the platform in question more engaging for users regardless of job title, industry, or what have you. This is what you should know about LinkedIn native video and why it may benefit Long Island advertising agencies.

For those that don't know, LinkedIn unveiled its native video feature in mid-July. What this will do, according to companies like fishbat, is allow users to record videos with their mobile devices, much like how Facebook does with their app. LinkedIn videos can be as long as 10 minutes, but it's recommended that they're kept to a few minutes each. Like with any digital service, LinkedIn native video is best learned about by experiencing it firsthand.

If you'd like to know why this feature is noteworthy, keep in mind that many of us rely on mobile devices. Any Long Island advertising agency will tell you that our smartphones and tablets are used for various reasons. Communication is the primary function, but our handheld devices can also access a wide variety of content and entertainment. With LinkedIn getting involved in native video, it places its stamp on a commonly used form of media.

What could LinkedIn native video mean for B2B, though? LinkedIn has become synonymous with B2B capabilities in recent years, but it's clear that there is more potential to be realized. This might be where the aforementioned service comes into play. Not only does video have the potential to highlight the offerings of various companies, but it's likely that more people will inquire about what they have seen. Needless to say, this can help others maximize their B2B efforts.

When it comes to LinkedIn native video, this is just a small slice of the information that can be obtained. This social media website designed with professionals is capable of so much, as evidenced by the video in question. It doesn't matter if you're selling a slew of physical products, or services that cannot be seen. If you have something that others will find value in, perhaps you can use native video to your benefit.




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