If there's one fact that Internet marketing companies across the board will stress, it's the importance of readable content. Simply put, if the content on your site isn't easy to read, you may not see success. Fewer people will come to your site again and, by proxy, you will see a lower number of sales over the course of time. When it comes to making website content more readable, the following 4 tips will go a long way.
A piece of content's readability hinges on numerous factors, including the colors that are used. For example, you are likely to have a difficult time reading dark blue text against a black background. These two colors look too similar to be readable, which is why Internet marketing companies may recommend white text instead. This is just one solution, but it's clear that color matters. Simple adjustments may be suggested by reputable authorities like www.fishbat.com.
Speaking of text, make sure that it's bold enough to be seen. You'll want to ensure that your copy is large enough, from a visual standpoint, so that anyone can read it regardless of the device that they're on. This is where responsive web design comes into play, but the fact remains that larger text is oftentimes better. If you'd like to create captions for your images, you'll want to scale them down but this is one of the very few exceptions to the rule.
The types of fonts used go a long way in terms of creating website content, too. When reading a blog post, chances are that you will be met with a relatively simple typeface like Arial or Times New Roman. The main reason for this is that these font styles are basic, which makes them far easier to read than a more stylistic font. While the latter can be used for branding, it doesn't serve a tremendous purpose in terms of making content more readable.
White space is arguably the most important factor that goes into making website content more readable. To say that this feature matters would be an understatement, especially when you consider that it gives your text room to breathe. Have you ever read a blog post that has lines of text located close to one another? It can become difficult to read the entire piece, but this problem can be fixed with an increase in line spacing.
A piece of content's readability hinges on numerous factors, including the colors that are used. For example, you are likely to have a difficult time reading dark blue text against a black background. These two colors look too similar to be readable, which is why Internet marketing companies may recommend white text instead. This is just one solution, but it's clear that color matters. Simple adjustments may be suggested by reputable authorities like www.fishbat.com.
Speaking of text, make sure that it's bold enough to be seen. You'll want to ensure that your copy is large enough, from a visual standpoint, so that anyone can read it regardless of the device that they're on. This is where responsive web design comes into play, but the fact remains that larger text is oftentimes better. If you'd like to create captions for your images, you'll want to scale them down but this is one of the very few exceptions to the rule.
The types of fonts used go a long way in terms of creating website content, too. When reading a blog post, chances are that you will be met with a relatively simple typeface like Arial or Times New Roman. The main reason for this is that these font styles are basic, which makes them far easier to read than a more stylistic font. While the latter can be used for branding, it doesn't serve a tremendous purpose in terms of making content more readable.
White space is arguably the most important factor that goes into making website content more readable. To say that this feature matters would be an understatement, especially when you consider that it gives your text room to breathe. Have you ever read a blog post that has lines of text located close to one another? It can become difficult to read the entire piece, but this problem can be fixed with an increase in line spacing.
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