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samedi 19 mai 2018

Benefits OF LED Advertising Displays

By Christine Mitchell


How you display your business visuals counts a lot in the present market. Competition is stiff such that if you are in the same industry, you must do something unique from what your competitors are doing. One of the new ways you can make an impact in the market is through LED advertising. Using these displays is of much importance to you with the current market forces. Below are merits of these digital promotion displays.

A significant advantage is that these displays are good at grabbing attention such that every passerby stops at looks at the images on the screen. The lights in these displays are bright enough to make even those at a far distance to have a clear look at what is happening on the display. The number of people to see the ad are many compared to those using traditional displays which increases customers.

In marketing, the information that goes to the wrong target audience is not useful. The digital billboards help eliminate chances of content going to the wrong audience by making it possible to display specific images or message at specific times. Different ads can show at varying time intervals such that there is a unique message for every opportunity.

With technology, most of the things can be controlled remotely just by using the mouse in whatever location you are in. These digital screens can also be run remotely. If they belong to the same display company, then they share the same WIFI connection. Introducing a product that is new in the market will not need you to go to the location of the poster, but instead, you can link the two displays and upload the ad.

The other benefit is that the LED screens have low maintenance costs and are durable. Compared to neon displays, these screens are inexpensive to purchase and maintain. Again, they are made in such a way that they are highly resistant to damages. The traditional advertisement displays, on the other hand, can be easily damaged and the lights used require constant repairs which increase the cost of maintenance.

Billboard firms also enjoy the advantages of changing from traditional posters to the digital ones. The bound being that with the traditional screens there was a static ad to a single customer but with the digital screens, you can take many ads with up to ten customers at the same time. As a result, there is diversification of customer base and increase in income.

The other advantage is that the message can be edited to attract clients especially the impulsive buyers. With the ability to control the content, you can make good use of traffic to appeal to buyers by giving short term discounts. When the traffic is over you can get back to the normal deals and rates. No one will pass your store without noticing the offers you are giving.

Lastly, these screens use power to light and display all the videos you see. When the cost of power consumed is high, the profits reduce due to increased expenses. However, by using the LED screens, you reduce power expenses since they are energy efficient.




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