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mardi 24 juillet 2018

Selling Meals Through Sonoma County Food Trucks

By Carolyn Murray


Entrepreneurship is a journey solely for the bold. Individuals step into industries they feel they can do well in. The move is to see if they can make money out of them. There is no guarantee of success but the thrill of learning through the process is worth it for most people. The details below are helpful for those who want to come up with their Sonoma County Food Trucks.

Identify the right clientele. It is impossible to serve everyone especially for those who are just beginning. Trying to work this way will cause one to stretch the minimal resources available and that is not worth it. With a target in mind, one is able to cater products to specific people and provide what they demand. This strategy ensures money does not go to waste and that there is a happy client at the end of the day.

Know the competitors. Those getting into the business are probably not the first ones to set up in a particular location. Having competition does not mean that a new business has no chance of survival. The newbies simply need to research and learn about the other businesses and find out what they are doing so that they can do better.

Get familiar with the regulations for operation. This is in regards to licenses and permits. There are numerous documents that individuals have to get a hold of. These depend on the rules that have been set for the state and the local region. Business owners need to have a license for the vehicle and another to run the business. A permit for food handling is required so that the proper standards are followed to ensure the health of the consumers.

Buy a vehicle with great properties. There are numerous kinds to choose from. One can choose to either buy a new one or opt for a second-hand type. The kind chosen should be large enough to have all the equipment inside and the people who are involved in making meals. Those who want to customize the truck to represent the venture should ensure they buy a new one that has not had any work done on it before.

Position the vehicle strategically. The aim is to sell by making people more aware of the business. Those who have the enterprise should select a place where they are easily visible. Most people go to a park or an area of the street where there is good traffic. Settling in a parking lot where other food trucks are located is a good option as people are attracted to the various people selling here.

Plan on marketing. It is not enough to simply park the vehicle and hope to sell. Entrepreneurs should let people know where they are located and what they can expect from them. They can do this using different media channels where the word is likely to travel fast. People can come from various places in the region to try out what they have.

Put in enough time into the business. Those starting out might not have enough capital to hire extra staff. They may have to depend on family and friends for support as they work their way up. They, therefore, have to spend a lot of time preparing meals and cleaning up with the little help that they can get. This often means early days and late nights which are worth it in the long run.




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